This week’s episode features Bob Burg, Hall of Fame keynote speaker, bestselling coauthor of The Go-Giver and Founder of "The Go-Giver Success Alliance." He shares the five laws of his book: value, compensation, influence, authenticity, and receptivity. Value means giving more value than the payment you receive, which shouldn't be confused with price. Value is desirability or relative worth to the end user. Bob also talks about mentorship and how it can save you years of trial and error to learn straight from an expert. But asking someone to be your mentor requires finesse and Bob shares some great tips to communicate your intent and get your future mentor to say yes to you.
HIGHLIGHTS
03:34 Realizing early that Bob didn't know what he needed to know
06:44 5 laws of The Go-Giver
08:35 Value versus price means desirability versus dollar value
11:59 Communicating how to make someone your mentor
20:18 Masterclasses: A recent phenomena of adoption over college
25:44 Bob's speaking engagements and virtual keynotes
27:22 Connect with Bob
QUOTES
08:06 "We have five laws and those are the laws of value, compensation, influence, authenticity, and receptivity."
10:21 "Money is simply an echo of value."
15:51 "You're not taking up their time. You're asking good questions. Now, once the conversation's over... I would send a personalized hand written note of thanks to that person. Not an email, not a text handwritten note to thank. Just a short one."
19:56 "A lot of people who are mentors, the only reason they're doing it is because they feel good about it. They want to be able to share some of their wisdom with others and they want to be able to share it with someone who they know appreciates it."
You can connect with Bob in the links below:
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