This week’s episode features Dimple Dang, a legal marketing expert, entrepreneur, podcaster, fashion blogger, and marketing expert. Dimple starts with a bang right off the bat with suggestions on how people can launch their own podcasts and how perfectionism can be a hindrance to success. She gives listeners useful information about other social media platforms that can easily grow and connect with the right people. She also provides useful insights that you can learn from in this episode, such as a sneak peek at her thought process on how she approaches marketing. Lastly, she talks about how content is king and how she organizes her own team and master class to help all sorts of sales and marketing teams follow in her footsteps. This episode brings a plethora of knowledge to the SEO world and more.
HIGHLIGHTS
01:46 Self-limiting beliefs get in the way in success: First recordings, perfectionism, starting a podcast
07:34 Marketing her podcasts on social media: How Dimple builds her followers
21:07 Social media algorithms and how to utilize them effectively
37:43 Having 3 separate podcasts in different genres (with more on the way!)
41:07 Dimple’s master class for podcasting and what you can learn from it
43:34 Dimple's organization and what they do
46:44 Google rewards websites with consistent content with higher organic ratings
53:23 Connect with Dimple
QUOTES
02:07 "Especially when people are launching a podcast, they think that it has to be perfect. They think that they have to sound perfect, they have to look perfect, they have to have the perfect equipment. And in reality, none of that is really important. And I think the most important thing is just getting started."
07:16 "Sometimes you have to do things that you may not truly enjoy, but that's what you're good at doing, in order to make money."
25:47 "So what I’ve noticed a trend is, a lot of people that even have business pages and personal pages who are and they are coaches and entrepreneurs, they don't even use their business page, they use their personal page to promote."
39:19 "If you pick a name strategically of your podcast where it is searchable online, it describes exactly what that service is or what that product is or what you do, well, and if it's a little bit on the niche side, people type that in, your podcast comes up. It still may come up three years later even if you haven't published an episode because Google has indexed all of the content there."
43:46 "It's like you find the best people, right? And you're just outsourcing them and you've known them for years. Some of the people I've used, I've worked with them for years on projects. And when it's something that's very niche like legal, you can't just have anyone do it. They have to have a background."
46:28 "Content is king, everyone knows that… think about somebody who's posting two articles a week and by the end of the year they have almost over 100 articles. And your competition is not posting content, so they don't have that.”
You can connect with Dimple in the links below and through Fearless Mindset.
To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.